/ Engagement

...and a Partridge in a pear tree

Does your inbox bear fruit?

Well here's a ripe selection from mine:

10 Things You Need to Know About the Future of Customer Service….
9 New Customer Behaviours ….
7 Things you need to know about tag management….
5 Key Predictions….
3 killer calls to action to win at ecommerce
And 1 load of old tosh (and that's putting in mildly)!

Life just isn’t that complicated

The only reason that there are 10,9,8,7…. things that you must find out right NOW is because these people really have nothing new to say! C’mon people it's not rocket science. The basics are:

  1. In B2C make it fun – your customers have a choice and its mostly a leisure activity
  2. In B2B make it easy – after all your clients are still getting paid to do it

Challenge the marketers’ hyperbole

Who the hell thought self-service was a good idea? Well, it was Clarence from Piggly Wiggly stores, and I bet he had at least 5 things you should know about it! Well I have some news for you…

Rule 1: Self-service sucks! Given the choice would you prefer rush around town to fetch something, or would you rather have it brought round direct to your door?

Rule 2: Search and filter is for dummies Unless you have an encyclopaedic knowledge of categories and read UNSPSC codes for fun, drilling down through categories is a real mugs game. As for ‘About 61,500,000 results (0.56 seconds)’, I’m really glad I kept my evening free – this will be so much fun!

Christmas just arrived early

Generations of business users have understood that a good vendor account manager is a critical part of an optimised supply chain and profitable business. Why?

Rule 3: Nothing beats advice from a real expert As we now prefer the convenience of digital channels, that sets the bar - how to give online advice 24x7.