Business to Business (B2B) - Account Management Online Limited

Doer or achiever - can you be a winner

Whether you 'do' or 'achieve' - focus on the right things to win. Visitors that don't buy may just need sales assistance, which can be delivered through automation.

Ecommerce

Selling online in B2B: prioritise feelings or needs?

I'm seeing a lot of Customer Engagement marketing at the moment. I find it dispiriting. When you talk about how to enhance customer experience in e commerce its not all about feelings -

Sales

What's the one thing missing from digital marketing? Digital sales...

Whichever department you're in, you can't help to observe the eternal struggle of power, glory and blame between sales and marketing. If they were in a relationship they'd make interesting bedfellows! In most

Ecommerce

Fed up of being inside, but too fearful to leave?

It is often said that to excel one must leave one’s comfort zone. That is another way of saying 'overcome your fears' if you really want to succeed. The UK faces a

Engagement

...and a Partridge in a pear tree

Does your inbox bear fruit? Well here's a ripe selection from mine: 10 Things You Need to Know About the Future of Customer Service…. 9 New Customer Behaviours …. 7 Things you need to

Dialogue (Conversation and Chat)

Chat now? Insulting your customers without trying...

Is there anything more irritating than an "in your face" Chat Now pop-up on arrival at a website? Is your website so bad…? Are you so afraid I might try and

Business to Business (B2B)

Search in B2B: the good, the bad and the ugly

Search is good! There is no debate – search engines are brilliant. The volume of content they make available is amazing. They certainly help us vendors get traffic to our sites. Search engines are

Customers and Buyers

Why is self service is bad for business?

First up, it doesn’t matter what your preference is, business is moving online. Over half of first contact between customer and supplier now takes place on a website. That’s right – direct