Technology that makes sales happen

AMO as a technology is best understood by using it. If you haven't tried it yet, let AMO help you on this site or alternatively experience its benefits at our demonstration site Furniture.AI. Interested in what goes into a digital salesperson? Some of our technologies are set out below.


Ease of Deployment

  • Drop-in script to existing E-Commerce
  • Zero coding or integration required
  • Rapid SaaS deployment

Scalability and Security

  • Massively scalable architecture
  • Multi-tenant, multi-context
  • Private customer data stores


Customer Experience

  • Multi-dimensional user interface (UX)
  • Text and image prompts
  • Direct dialog to basket commands

Machine Learning

  • Learns customer preferences
  • Avoids repetitive questions
  • Analytics for context improvements


Client API

  • Ease of extending functionality
  • Conversation triggered events
  • Event triggered conversations


  • Supports multiple behaviours per site
  • Tailor for particular subject or products
  • Base knowledge for "instant-on"


  • AMO is the framework
  • Minimum moving parts
  • Context centred architecture


Prompt and explain

  • Single click responses
  • In line pop up explainers
  • Full underlying page control

Dialog Management

  • "Stays-on-track" process driven flow
  • Handles disruptions and inquisitions
  • Pre-built library for "instant-on"